Every year, Gerber conducts a photo contest to choose the newest Gerber baby, and this year’s adorable winner is 7-month-old Riley Shines from Lewis Center, Ohio. The wide-eyed cherub beat 110,000 other entrants in the seventh annual contest, and replaces Isla from Troy, Michigan.

As the brand’s new “Spokesbaby,” Riley will star in future Gerber advertisements as well as be featured on the brand’s social channels all year long. But fame isn’t the only reward. The winner also receives a $50,000 prize, as well as $1,500 in Gerber Childrenswear, which the parents plan to put to good use.

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“Originally, my husband laughed at me for entering the contest because there were so many submissions! Now, we have the opportunity to start a college fund for our beautiful baby boy,” Riley’s mom, Kristen Shines, said in the official press release. “Riley brings such joy to our family with his infectious laugh and big smile, and we can’t wait to share that joy with the rest of the world! We are truly honored to be joining the Gerber family.”

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In addition to the Grand Prize winner, one winning entry was selected from each Milestone category – Birth+, Supported Sitter, Sitter, Crawler, Toddler and Preschooler – each of whom will receive $3,500, plus $750 in Gerber Childrenswear.

The competition is judged by a panel of experts, and while cuteness is obviously a factor, the brand has emphasized before that it is not a beauty contest.

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“Gerber recognizes that every baby is a Gerber baby, and every year we are eager to find a new littleone through our Photo Search to represent our brand,” said Robyn Fitter, Senior Promotions MarketingManager at Gerber. “This year, the judges loved Riley’s expression and how well he captured their attention through a simple photograph.”

Congratulations to Riley, Gerber’s 2017 Spokesbaby!

Featured image courtesy: wennermedia.com

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